The vast landscapes of this great continent are home to over four billion people and a cacophony of civilisations and cultures. Birthplace of the world's five major religions, the kaleidoscope of cultures inhabiting the continent is almost hard to fathom. Today's national borders also often overlook the ethnic and cultural overlap that exists in many places.
Culture Smart! will help you navigate your way through the cultural terrain and bring you closer to the people whose country you are visiting; their attitudes, their quirks, their habits and idiosyncrasies.
You will be given valuable insight into daily local life in all its facets - and the histories that have helped shaped them. The customs and traditions of each country are described, and a great many practical tips on etiquette and communication offered in order to help you make your way in what can sometimes be a cultural minefield.
Our goals are to help you avoid the pitfalls, build relationships based on understanding and become a better guest. Beyond that, our hope is to help you experience travel at its best, as an enjoyable and meaningful cultural exchange.