They say, once you get Africa's sand between your toes, your returning to the region is inevitable. With so much to see, to learn, to experience and to taste, the saying can't but ring true.
Grand, breathtaking scenery stretches over the world's second largest continent, and is equalled only by the human mosaic of over a billion people who call the continent home. With over 54 countries and two thousand languages spoken, Africa has a lot to be discovered.
'Culturally diverse' perhaps only goes some way to describing just how varied the continent truly is, where national borders often have little bearing on the distribution of cultural, linguistic, religious or ethnic societies. Between north, south, east and west, each region has its own flavour and influences. The differences in etiquette and in customs too are vast.
Culture Smart! guides are written for travellers who want to approach these new experiences with confidence and sensitivity. They offer insight into the life of the people you will be meeting, will aid you in understanding your experiences and are full of practical tidbits.
Our goal is to guide you through the maze of culture by offering advice on how to avoid the pitfalls, on what etiquette will be appreciated and on how to be a good guest. We hope that we can help you experience travel at its best, as an enjoyable and meaningful cultural exchange.