East Asia
East Asia is an exciting and culturally unique corner of the world popular with tourists. Check out these 10 values and attitudes straight from our guides.
China
- In 2009, a brand new festival “Singles Day” was invented as a marketing ploy. The date is 11 November, or 11/11, as the four number ones symbolise four “bare sticks” (single people). Singles Day is equivalent to America’s Black Friday in terms of popularity and sales.
- The annual Moon Festival (which is around mid-September) celebrates the legend of the moon goddess Chang-O. This is a family affair to admire the full moon and eat “moon-cakes” which are round cakes with fillings such as lotus-seed paste, fruit or ham.
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