Culture Smart! India: The Essential Guide to Customs & Culture

All descriptions of “India” or “Indians” can only be offered as a simplification to aid understanding, rather than as a complete representation. That’s both the beauty and the challenge of visiting India – there is little that can be labeled generically as “Indian culture”. And there is little that compares with our own life “back home”, at least beyond the superficial trappings acquired during the British Raj or under the influence of reality tv.

The family is one of the most important and evident of all Indian values. Family in India means the extended family. Whether living under the same roof in the family home or scattered around the globe, family is the entire network of people who are related to each other by blood or marriage.

“If everybody tries together even a mountain can be moved.” – Malayalam proverb.

The extended family maintains and defines social boundaries, ensuring that individuals and single family units stay within the culturally prescribed norms. It is the family that forms identity, where values are passed on and lived out, on whom you depend for life and well-being.

Individuality, autonomy, and independence, highly esteemed values in the West, are antithetical to all that Indians traditionally hold dear. There is no such thing as “my property”, “my space,” or “my decision.” Individuals who act independently are viewed as selfish. Typically those rebels will be corralled through public ridicule or third-party communication.

Relationships and social responsibilities are of prime importance, since no one accomplishes anything on their own. Everything, from mothering and naming your children, to passing exams, and choosing a spouse, is done with the help of family. It’s not uncommon for business people to take time off work to attend the several day-long wedding of what we might see as a distant relative or to participate in a religious event. These things are viewed as acceptable responsibilities, and people feel obligated, if not overjoyed, to participate in them. Active participation in life events help to reinforce family identity and belonging, and ensure that just as you are there for others, they will be there for you.

The intensity and diversity of India can create both shock and awe for visitors that are not likely to subside. India is an experience best appreciated by those who are open to learn, able to cope with ambiguity, and willing to redefine generosity and friendship. Falling in love with India “is much like developing a taste for spicy food. You look at the chilies and don’t know how you’ll cope. But the aroma is enticing, so you dive in. If you don’t give up, one day you’ll discover that you’ve developed a craving for it.”

Culture Smart! India will make you aware of the basic values and behavioural norms you will encounter in India. It will help you navigate cultural differences and connect with real people, and offer many insights into the endlessly fascinating place that is India. Sab kuch milega!

Book Details:

    • ISBN: 9781787029002
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $14.99 / CAN $19.99

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Culture Smart! Iceland: The Essential Guide to Customs & Culture

Iceland has erupted onto the travel scene in recent years. With striking views of bubbling turquoise geysers set among rugged snowy peaks, black sand beaches, crashing glacial waterfalls, and the ethereal majesty of the northern lights, one can only wonder what took it so long. But what of the people who call this remote North Atlantic island home? Behind a stoic veneer lies a proud, industrious, and egalitarian people, whose straightforwardness and ability to wing it have seen them thrive in this beautiful but unforgiving environment.

One common phrase you might hear in Iceland is  “verti∂arhugarfar” or “fishing-season mentality”. As any fisherman will tell you, when the season is right and the shoal appears, the time has come to cast your net. And, more than that, cast as many nets as you can, because tomorrow may already be too late. It encapsulates the almost gung-ho manner in which people will make the most of an opportunity that presents itself, to the extent that they may sometimes end up going too far and, in doing so, damage their own prospects of continued success.  Icelanders like to seize the day, and make the most of the present in spite of any perceived risk. We like that approach too!

This mentality is not surprising when you consider the Icelandic concept þetta reddast—pronounced “thetta reddast”—which is used to express the firmly held belief that everything will turn out all right in the end, that it will be so without the need for extensive planning or worry, and that one should be ready to adapt to the circumstances, whatever they require. Translated roughly, it means “everything will work out fine,” and goes some way to explain the Icelandic peoples’ willingness to forgo caution in order to seize opportunities as they arise.

While other cultures are more inclined toward meticulous organisation, the Icelander is more sensitive to the unpredictability of life, so flexibility and a basic optimism that things will turn out for the best are more highly valued. And how could it be otherwise? Iceland is not stable—it is perched on the convergence of two tectonic plates and has more than thirty volcanoes that could erupt at any time. The weather can change dramatically, and the country’s economic health is almost entirely determined by the price of aluminum, fish, and the number of tourists who decide to visit in the year—factors that are largely out of anyone’s control, as the recent pandemic has made abundantly clear.

It was only a couple of generations ago that the majority of Icelanders were farmers and fisherman who were at the mercy of nature and extreme weather conditions, and so, having become highly attuned to uncertainty and the necessity of adaptation, they have developed a more flexible and optimistic attitude toward life and its twists and turns.

Culture Smart! Iceland will equip you with a deeper understanding of your hosts and their complexities, as well as with vital insights to turn your visit into a more enriching experience.

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    • ISBN: 9781787029040
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $14.99 / CAN $19.99

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Culture Smart! Italy: The Essential Guide to Customs & Culture

It is impossible to be bored in Italy. To excite, delight and stimulate you there is the beauty of the land, the elegance and charm of its people, the variety of its regional cultures, the quality and dash of its design and engineering, the reputation of its artists, sculptors, writers, musicians, and filmmakers, and, of course, the glory of its monuments and architecture.

One of the great pleasures of Italy, though, is eating and drinking. Each region has its individual cooking style and ingredients. In the north black pepper, butter, and rice are the staples. In the south it’s hot red pepper, olive oil, and pasta. In Piedmont scented truffle may be grated over your risotto; Liguria has a pasta sauce of crushed basil and pine nuts called pesto; in Tuscany you may eat freshly caught hare and tomato, or wild-boar sausages; and in Sicily you will be offered the most delicious sardines. Many of these ingredients will have been prepared that day, brought fresh from the market.

Italy’s rich diversity and localism explains why there are more than two thousand names for the huge variety of pasta shapes, and more wine labels – at least four thousand – than anywhere else in the world. Italy has many food festivals, called sagre, where local food is on display.

A full-scale Italian meal is substantial, and so varied that it bears out the adage, l’appetito vien mangiando (the appetite grows with eating). Two main courses are preceded by a starter and followed by cheese, a dessert, and/or fruit. And no one is in a hurry when eating out in Italy! The interval between secondo piatto and the cheese and fruit, followed by dessert and coffee, is the time for leisurely conversation and is what authentic Italian dining is all about.

Like all our guides, Culture Smart! Italy focuses on the people. How do they behave? What makes them tick? What is the best way to get on good terms with them? For that is the real way to enjoy Italy. Buon Appetito!

Book Details:

    • ISBN: 9781787028760
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! France: The Essential Guide to Customs and Culture

Cinema is the youngest art form, just over a hundred years old, and France was its birthplace. France boasts the third-highest cinema attendance in the word after the USA and Japan, both in terms of admissions and revenues.

The success of French movies is partly due to state protection of the industry. A proportion of films must be in French and produced by French production companies (the same goes for music), and because programs cannot be released on DVD until six months after their theatrical release, France is still a nation of cinephiles and cinema-goers.

One of the most famous international film festivals is the annual Cannes Film Festival, and French films and actors also often receive awards internationally. An example was the 2019 historical drama Portrait of a Woman on Fire, which tells the story of a forbidden affair between an aristocrat and a painter commissioned to paint her portrait. Unlike the UK, foreign dramas on French TV tend to be dubbed rather than subtitled.

Delve deeper into what makes the French “different”. Charming, challenging, uncooperative, questioning, and doing things their own way and to their own advantage are all distinctly French traits. But what is it that makes the French so distinctive? And how do you get through to them?

Culture Smart! France will give you insights into the essence of the characteristically strong French national identity so you can make the most of your time in France and better understand the people who have had such historical and cultural influence over Western civilization.

Book Details:

    • ISBN: 9781787029088
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Bhutan: The Essential Guide to Customs and Culture

Discover the last true Shangri-la – no longer hidden within the folds of the mighty Himalayas.

In Bhutan, mask dances, called “cham”, are performed during a “tshechu” (a religious Buddhist festival), depicting and describing, through movement and music, the teachings of Buddha and the dharma. They are broadly categorized into three distinct themes: dances with moral stories; dances that purify and protect from destructive spirits; and dances that celebrate the triumph of Buddhism and glorify Guru Rinpoche and his deeds.

The dances are a powerful way of bringing Buddhism closer to the people, who largely depend on the clergy for guidance on the spiritual path. The Bhutanese believe that the mere act of watching the “cham” allows the spectators to gain merit and receive a special blessing.

“Atsaras” (clowns) are an interesting feature of the festival ground, frolicking around and entertaining the crowd with their antics, and often brandish a large wooden phallus. Each dance is meaningful, but some, with their dramatic narratives and visual splendor, are particularly popular with the audience.

The “Raksha Marcham”, or the Dance of the Judgement of the Dead, is one of the most interesting mask dances performed at the “tshechus”. The drama unfolds with the dance of the Rakshas, the aides of the God of Death, “Shinje Choekyi Gyalpo”. It is Judgement Day, and the first to appear before the God of Death is a sinner, dressed all in black. His sins outweigh his good actions, and he is sent to hell. Then comes another person, dressed in white, and again, the God hears his deeds. He is found to be virtuous and led to the pure land.

Culture Smart! Bhutan gives you an insight into the country’s history, values, customs, and age-old traditions. It describes the historical circumstances that have shaped the Bhutanese people and their way of life. It debunks some myths and helps you to discover this fascinating country for yourself. It highlights changes in attitudes and behavior as the country modernizes, while offering guidance on how to develop a rapport with the Bhutanese and forge meaningful friendships.

Delve deeper … travel smarter.

Book Details:

    • ISBN: 9781787029088
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Finland: The Essential Guide to Customs and Culture

“We are no longer Swedes, we do not wish to become Russians, so let us be Finns.”

The Finns have fought long and hard for the right to their own uniquely Finnish cultural identity. To understand this identity, one must understand “sisu” — an important word for Finns, and one that is notoriously difficult to translate.

It means something like grit and strength, and the ability to stick to something in the face of hardship, all while remaining calm and stoic.

You’ll see a bit of sisu in action when someone throws a little more hot water onto the stones of a sauna before finally jumping into the snow or a nearby lake. You’ll notice it in winter, when the temperature is -22 ° F (-30 ° C) and there are scores of Finns skiing and ice skating,

In fact, you’ll see it all around you as you explore modern Finland, the result of two hard-fought wars for independence.

Finland isn’t all grit and stoicism though. If you spend some time here, break ruisleipä (rye bread) with them, and perhaps learn a word or two in Finnish, you’ll learn that there’s a lot more to be discovered: humor, fair-mindedness, resourcefulness , and generosity among them.

The Culture Smart! guide to Finland describes the historical, geographical, and cultural influences that have shaped the Finnish psyche, and guides you through the working and social lives of the Finns today, offering you a deeper, more rewarding experience of this beautiful land.

Book Details:

    • ISBN: 9781787029088
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Korea: The Essential Guide to Customs and Culture

Over the centuries, Koreans have shown themselves to be particularly adept at assimilating new religious beliefs and practices. Whether it was Buddhism in the fourth century or Catholicism in the eighteenth century, Koreans have been quick to take up and adapt to new doctrines. In the case of Confucianism, a set of precepts for conducting public and private life, the Koreans so took to it that they would eventually claim to be more correct practitioners than the Chinese, who had developed the practice in the first place.

Korea’s rich religious inheritance has greatly affected its customs and traditions. For example, whatever the religion, most Koreans observe some form of Confucian ceremony to mark auspicious occasions. These include the celebration of one hundred days after a baby’s birth—a child that had survived so long was likely to live—and the celebration of the sixtieth birthday.

In South Korea, believers and nonbelievers alike incorporate Christmas and Buddha’s birthday into their informal calendar, and even in the North these dates do not go wholly unnoticed.

Do you want to get to know the Koreans better? Culture Smart! Korea shows you how Koreans think and act and provides a real insight into Korean thinking and behaviour. It describes the cultural pitfalls to avoid if visiting or interacting with Koreans, and introduces some of the other delights of the peninsula. That way, when you arrive in Korea, you will be better able to understand and take part in the cultural life around you.

Book Details:

    • ISBN: 9781787028883
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Peru: The Essential Guide to Customs and Culture

There is so much to see and celebrate in Peru in June. Inti Raymi, in Cuzco, marks the winter solstice on June 24. It is now one of the major national festivities attracting thousands of Peruvians and foreigners to a series of events throughout June culminating on June 24 in a procession from Qoricancha palace, in the heart of Cuzco, up to the ramparts of Sacsayhuaman. Several hundred citizens dress up in fine costumes as the Inca, his attendants, and pilgrims from the suyos (quarters of the Inca empire) to enact ceremonies that include a speech by the Inca, in Quechua, to the Sun (Inti) and those present. It is possible to stand atop the ruins to view the ceremonies from a distance, but the best view is from the stands.

Dia del Padre (Father’s Day, on the third Sunday of June) is just as important as Mother’s Day in Peru and is similarly celebrated with reverence. San Pedro y San Pablo (Saints Peter and Paul, June 29) is celebrated on the coast as these are the patron saints of fishermen. Flotillas of fishing boats carry images of the saints out to sea for a “floating” service.

Qoyllur Rit’i, 50-58 days after Easter Sunday, is celebrated in a remote high Andean valley at 15,400 ft. close to Mount Ausangate 95 miles southeast of Cuzco. Once marking the reappearance of the Pleiades constellation, the festival was Christianized in 1780 after a shepherd boy had a vision of a white Christ child. The weeklong festivity is no longer a small local celebration but attracts thousands of people each year. The area’s Campesinos are still there singing, dancing, making offerings to the apus (mountain gods) and other spirits, and hacking ice from the glacier high above the valley to take home to prepare the ritual chicha beer, but they are now joined by a multitude of onlookers.

For more read our guide to Peru.

Book Details:

    • ISBN: 9781787022805
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Germany: The Essential Guide to Customs and Culture

Ask people what the center of the household is, and you’ll get different answers. For most, it’s the living room, for some the terrace, for many the kitchen. For the Germans it’s around a table, talking. The table, be it in the living room or in the kitchen, is the place where life and communication happen. As in the home so it is outside. Germany is very much a pub culture. People go to drink and socialize in beer gardens and beer halls, where they sit around tables, sometimes as whole families, and drink and talk – and sing. It is a popular and recognized meeting point. “Stammtisch” is a word that you should learn. German pubs and beer halls often have a table that is set aside for regular clients. If you as a stranger sit at it, you may be asked politely to move because you aren’t Stammtisch – a regular at the table. In a German household you’ll know that you are really part of the furniture when, instead of relaxing in the deep, comfortable chairs of the living room, you are huddled around a table in the kitchen or living room on a hard chair, a drink in your hand, arguing about the issues of the day. Don’t be surprised if, when invited to dinner, you find yourself sitting around the table for an hour after dinner is over, happily chatting over coffee and drinks.

Culture Smart! Guides are written for people who want more than just the nuts and bolts of where to stay and what to see. They deal with the richly rewarding human dimension of travel by telling you about the beliefs and attitudes of the people you will meet, and about situations you may encounter. They help you to understand what makes people tick, the values they live by, and the kind of behavior that will be reciprocated with goodwill and hospitality. When we are able to get back out there, let’s make the most of our time abroad and enrich our understanding of the many cultures that make up our beautiful and diverse planet.

Book Details:

    • ISBN: 9781787028845
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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Culture Smart! Botswana: The Essential Guide to Customs and Culture

One of the many wonders of traveling are the chance encounters, the magical moments of human connection with people who come from a different place, a different culture, and speak a different language. Reading our guides gives you the chance to make the most out of those experiences. So you can be comfortable stepping into the unknown and trying to see a place through the eyes of your hosts.

Landlocked Botswana is a country of contrasts. More than 80% is referred to as a desert – the Kalahari Desert – yet it is not a desert at all. Despite the endless distances of thorn trees and scrub, the red sand of the Kalahari contains substantial woodland and other vegetation and conceals boundless wealth in the form of coal, methane, copper, and diamonds: Botswana is the world’s biggest producer of gemstones.

There are no perennial inland rivers and no lakes, yet there is the Okavango Delta, said to be the largest inland river delta in the world.

In a world where one measure of national wealth is the time for which a country can afford foreign imports out of reserves, Botswana’s time is measured in years. It is also true that the gap between rich and poor is growing ever wider, so the visitor will encounter obvious examples of both wealth and poverty: expensive cars and big houses, excellent roads and modern buildings, yet high unemployment and rural villages with dwellings built traditionally, of natural materials, without sanitation, electricity, or water.

Culturally, the people are overwhelmingly Bantu-speaking, but they are by no means a homogeneous group, except by classification in the broadest ethnic terms. In Botswana there are more than twenty tribes and twenty different, though sometimes related, languages. In the years since independence, the country and its economy have made extraordinary strides, and Botswana is rightly seen as a model of democratic, planned development. But, for all that, traditional values lie close to the surface, often barely concealed beneath a veneer of modernity. This serves to explain the range of responses and behaviour that a visitor might encounter. Many older people are intensely conservative in outlook, while the educated young seem indistinguishable from their peers around the world: enthusiastic, bright, innovative, and utterly modern. All are kindly, welcoming, and above all, forgiving.

Our guide to Botswana introduces you to the lives of the people. It looks at the history that has shaped its society and shows the importance of traditional customs and values. It describes how Batswana live, work, and play, and how to avoid the pitfalls of cultural misunderstanding. You don’t have to wait until you travel there to dive in!

Book Details:

    • ISBN: 9781787022560
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

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