travel

Culture Smart! Ethiopia: The Essential Guide to Customs and Culture

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The taking of coffee at an Ethiopian home is an unhurried, elaborate ritual.

Every woman, and many men, is practiced at roasting coffee. On special occasions, rushes are spread about the floor and decorated with flowers. The washed green beans are roasted dry in a pan over a hot brazier. When the beans crackle, the smoke is wafted toward the guests to whet their senses, and incense is burned to mingle with the smoke. When ready, the roasted beans are taken away and pounded in a mortar.

Meanwhile, water is put to boil in a clay coffee pot (jebena) and the coffee is brewed in the same pot. It is then carefully poured into twelve small cups, representing the apostles. Sugar, and occasionally salt, are added to taste. Visitors should try to accept three pourings: the first is known as abol in Amharic, the second huletegna, and the third is the blessing, known as bereka. Roasted peanuts or barley (kollo) are handed around to accompany the coffee.

Discover the Ethiopian peoples. Take an interest in Ethiopia’s culture and history, and you will be warmly welcomed by your hosts. Find out more here: https://www.culturesmartbooks.co.uk/africa/ethiopia.php

Book Details:

    • ISBN: 9781787022645
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

Culture Smart! Vietnam: The Essential Guide to Customs and Culture

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In the second half of the twentieth century, Vietnam was in the headlines for all the wrong reasons. War raged. It was hard to know if it would ever end, and harder still to understand fully the rights and wrongs of the various protagonists. First, the French tried to stem the tide of Vietnamese nationalism; then the United States pitted itself against what it thought was a puny enemy, but which turned out to be tough, resilient, and ultimately victorious. The Americans might have pondered the fact that the Vietnamese had struggled, eventually successfully, for more than a thousand years to escape the clutches of their powerful neighbor, China. Patience in adversity sums up the Vietnamese character.

Since the country was reunified in 1975, the Vietnamese have undergone many hardships. The immediate postwar years were extremely harsh for many people in South Vietnam. Some fled into exile; others underwent “rehabilitation” to make them fit to live in a Communist state. To this were added economic hardships and even starvation.

Today, however, life has improved significantly. The decision to abandon one of the main tenets of Marxism, the centrally planned economy, in favor of a “socialist market economy” was a bold step, as was the decision to throw open the doors and invite the world, including former foes, to invest in the new Vietnam. As a result, the economy is one of the world’s fastest-growing.

Visitors will find a confident, independent people, nursing few if any grudges about the sufferings caused by the war. The Vietnamese people are open and friendly, with a sense of humour and irony, and frankly curious about the outside world. Kind and generally helpful towards strangers, they are industrious, determined to improve their living standards, relatively honest, but always ready to seize any advantage that might come their way.

Culture Smart! Vietnam is aimed at the visitor who would like to learn a little more about the history, culture, traditions, sensibilities, and modern way of life of the Vietnamese. It explains deep-seated attitudes and describes some of the social, economic, and cultural changes now under way. It dispels common Western misconceptions and gives practical advice on what to expect and how to behave in unfamiliar situations. Whether you are visiting on business or for pleasure, we hope it will enable you to discover for yourself the warmth and vast potential of this fascinating country and its people.

Excerpt taken from the Introduction to Culture Smart! Vietnam, written by Geoffrey Murray. Find out more:  https://www.culturesmartbooks.co.uk/asia/vietnam.php

Book Details:

    • ISBN: 9781787028524
    • Format: Paperback
    • Page count: 200
    • Dimensions: 170 x 110 x 15mm
    • Published at: £9.99 / $12.99 / CAN $17.99

We have relaunched with 25 new titles!

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Culture Smart! guides are designed to help you have a more meaningful and successful time abroad through a better understanding of the local culture.

With chapters on navigating local culture and etiquette, effective communication, and how to avoid cultural misunderstandings, our guides make sure you are a better-informed guest.

After 15 years in publication and more than 100 titles published, we are excited to announce the relaunch of CULTURE SMART!, a series of guides designed to help people have a richer and more meaningful experience abroad through a better understanding of the local culture. CULTURE SMART! guides offer a qualitative improvement to people’s experience abroad by telling readers about the beliefs, attitudes, and behaviors of people of different countries, so that when they arrive they are aware of local manners and sensitive issues, and are well equipped to make friends or enter into successful business relationships.

25 new editions of bestselling guides were published to mark the relaunch, with more to follow. With a new design and improved format, we aim to reach a wider audience and solidify the series’ standing as market leader of this travel category niche.

What’s New

• The updated guides have been entirely redesigned, both inside and out.

• The new design will help the series appeal to a wider audience at a time when the content covered in traditional travel guides, like restaurants and hotel listings, is readily available online for free.

• The guides remain compact and travel-sized but have 32 extra pages. The layout of this chunkier guide has allowed us to include more content, such as a section on Useful Apps, and to make use of larger images for greater impact.

• The new layout was designed to help make the book more user friendly and, due to better spacing and use of images, offers a better reading experience.
Check out our online shop to see the 25 new books available now to help you prepare for your next trip!