East Asia

East Asia is an exciting and culturally unique corner of the world popular with tourists. Check out these 10 values and attitudes straight from our guides.

China                                                                                                           

1. In 2009, a brand new festival “Singles Day” was invented as a marketing ploy. The date is 11 November, or 11/11, as the four number ones symbolise four “bare sticks” (single people). Singles Day is equivalent to America’s Black Friday in terms of popularity and sales.

2. The annual Moon Festival (which is around mid-September) celebrates the legend of the moon goddess Chang-O. This is a family affair to admire the full moon and eat “moon-cakes” which are round cakes with fillings such as lotus-seed paste, fruit or ham.

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